![]() ![]() The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. The Routledge Companion To Contemporary Brand Management by Francesca Dall'Olmo Riley ![]() Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. ![]() The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. We only index and link to content provided by other sites. Disclaimer: This site does not store any files on its server. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |